France CLOSED denim casual clothing 2010 spring and summer new products (Figure)
The iconic French denim casual wear brand, CLOSED, was established in the late 1970s by the renowned couple Gilbos. Known for their unique charm, innovative style, and elegant comfort, their fashion quickly captured the attention of customers around the world. From Paris to the United States, Canada, and Italy, the brand's appeal was undeniable. However, this popularity came with a downside — counterfeit products flooded the market. Imitations of their designs were everywhere, even in the bustling clothing district of Paris's central market.
To combat this issue, the Gilbos introduced the "CLOSED" brand and implemented a distinctive stamp on their garments, serving as a clear mark of authenticity. This move not only protected their designs but also helped them secure their trademark, leading to a significant boost in sales. Learning from past challenges, they developed a strategy where each product series was branded independently, turning what was once a vulnerability into a defining feature. To this day, several of their trademarks remain distinct and recognizable.
Following the success of their denim line, the couple expanded into leather fashion, co-founding Shanlin Co., Ltd. with their childhood friend. They also recognized the growing potential in children’s clothing and launched a dedicated line for young customers. Their keen business sense ensured long-term growth and stability.
The Gilbos are deeply committed to customer satisfaction, carefully overseeing every stage of production, from design to retail. They constantly seek feedback and strive for innovation, ensuring that each collection stands out and leaves a lasting impression. Today, their clothing is available in major markets across the globe, from Australia and Japan to Spain and Latin America. The Gilbos have not only carved a niche in the global fashion industry but have also kept the spirit of denim alive and thriving.
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