Lamborghini Fashion Store Ends in Los Angeles, USA
Lamborghini has officially opened its second global fashion concept store in a high-end shopping center located outside Los Angeles. The grand opening was attended by Mr. Stephan Winkelmann, Chairman and CEO of Lamborghini Motor Company, along with numerous customers, guests, and key executives from the company. The event marked a significant milestone in the brand's expansion into the luxury fashion market.
This is the second fashion concept store launched by Lamborghini since 2009, following the opening of the first one in Beijing’s China Central Trade Center. The choice of locations—Beijing and Los Angeles—is strategically driven by the strong growth potential in both markets. Beijing represents one of the fastest-growing luxury markets globally, while Southern California remains a key region for Lamborghini sales.
Stephan Winkelmann shared his thoughts on the new store, stating, “Opening the Lamborghini Fashion Concept Store in Los Angeles reinforces our strategy to expand into high-end lifestyle products, staying true to the spirit of our luxury sports cars. The philosophy behind the Lamborghini Fashion Series mirrors that of every supercar we produce: pure, extreme, and uncompromising. This concept store embodies that culture, offering customers an exclusive and refined experience.â€
At the opening, nearly 30 Lamborghini owners arrived at the event in Santa Monica, showcasing their prized vehicles. Prominent executives, including Win Coleman, were present to celebrate the occasion and express their support for the new venture.
Located within the upscale Westfield Topanga shopping mall, the Los Angeles store offers a curated selection of fashion items, including men’s, women’s, and youth collections. The range features Italian-made clothing, leather goods such as hats, shoes, and briefcases, as well as casual wear like T-shirts and sweatshirts adorned with the iconic Lamborghini logo. These products are designed not only for loyal Lamborghini owners but also for discerning luxury consumers who appreciate quality, style, and sophisticated design.
The store is managed by Tony Schwartz and Harrison Gray of Auto Gallery and operates under the Westfield Topanga umbrella. Customers can also purchase Lamborghini merchandise through authorized dealers, ensuring a seamless and authentic shopping experience.
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