"Jade love children" a Chinese couple apparel brand
Dongguan Chaocheng Garment Co., Ltd. is located in Humen Town, Dongguan City, a place widely recognized as "the first town in China's garment industry." As a large-scale and well-known casual wear enterprise, the company specializes in design, development, production, and sales. Among its many brands, "YQER Jade Love Child" stands out as one of the most popular leisure brands. With a strong focus on fashion, innovative and generous designs, affordable products, and precise market positioning, it has captured the hearts of countless consumers. As a pioneer in the couple's casual wear industry, "Jade Love Child" has successfully established itself as a leading brand in the Chinese market.
"Jade Love Child" is the first brand in China dedicated to couple clothing. Its brand history dates back to 2000, and by 2003, it had launched a franchise model that perfectly aligned with market demand. The brand was strongly endorsed by the famous actress Jiang Qinqin for three consecutive years. In the same year, it became the first in the apparel industry to promote the culture of couple costumes. By 2004, "Jade Love" stores had expanded across more than a dozen provinces and regions nationwide. It also introduced the concept of the first Chinese casual wear brand during this period.
In 2005, the company achieved ISO9001-2000 international quality management system certification. In 2006, after a year of refining its corporate culture, the brand invited Hu Ge, a popular actor, as an endorsement figure. This helped highlight the essence of color and style, making "Jade Love" clothing a new symbol in casual wear culture. In October 2007, the brand was honored with the title of "Chinese Famous Brand," solidifying its position as a leader in the casual wear market. In January 2008, it won the titles of "Perfect" and "Audience’s Favorite Clothing Brand." In May of the same year, it received the Humanitarian Service Medal from the Chinese Red Cross.
2007 marked a turning point for the brand, with sales increasing by 29.06% compared to the previous year. In 2009, the company invested heavily in improving its retail image, entering a key phase of promotion and comprehensive development. Today, "Jade Love Child" continues to grow and evolve, maintaining its reputation as a top choice for couples seeking stylish and affordable clothing.
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Shaoxing Shangda Textile Co., Ltd , https://www.shangdatex.com