"Smart to the new quality and perseverance" rejuvenation re-formed the EMZ Ordos brand officially unveiled

EMZ Ordos

Huanxin remodeling officially unveiled

Wisdom for new quality

In the spring and summer of 2019, the “ERDOS Men's & ERDOS Jeans” brand was remodeled and upgraded to the “EMZ Ordos” brand , focusing on the core consumer groups focusing on the men of government with connotation, elegance and quality. The re-formed EMZ Ordos brand, tailored each man's clothing with a simple and simple style, highlights the sense of design in a low-key and restrained style, and creates a mature and sophisticated image of Jingrui men.

Since its establishment in 2004, “ERDOS Men's” has gradually become a benchmark brand for government menswear in the past 15 years. Its stores are more than 800 in the country, covering 336 cities, and are favored by the majority of government leaders. In recent years, the development of social economy has led to the transformation of the men's wear industry. The dressing needs of government officials and senior white-collar workers are also increasingly inclined to express their personal tastes and styles with the quality and details of clothing. The changes in the market and consumer concept directly drive the brand's upgrade and renewal . In order to more fully meet the needs of consumers and adapt to market changes , EMZ Ordos has jointly developed its brand image, product design and channels to reshape an accuracy. The crowd has a variety of needs, while at the same time reflecting the refined taste of the new government menswear brand image.

After the upgrade of EMZ Ordos, the customer group is locked in the 35-year-old government class and mature men who pay attention to quality . According to the characteristics of the target group, not only meets the gradual advanced demand in the category, but also the style. Emphasis on simple and stable design, showing quality and elegance in the details, reflecting the high quality of life of the consumer. After the rejuvenation of the LOGO, through the simple line of design language, the texture of silk sewing will perfectly embody the custom feeling and design sense of EMZ Ordos government men's clothing.

In September 2016, the “Ordos” brand was strategically upgraded and rebuilt into two brands: “ERDOS”, which defines the new fashion of cashmere, and “Ordos 1980”, which inherits the classic and quality; plus its high-end cashmere brand 1436, and younger The customer's BLUE ERDOS brand, the Erdos family forms a brand system with cashmere as the core brand asset and covering different market levels. The reinvention of the EMZ Ordos has made the Erdos brand family more comprehensive and more new, helping to broaden the overall market.

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